Is Your Mobile & Local Marketing Strategy Providing the ROI & User Experience You Need?
It's no secret, smart phones have changed the intent and behavior of searchers. Five years ago no one did a "Near Me" search, but now they've doubled within the past year. Google created Google AMP to change mobile experiences and ensure content is optimized and instant. As more people turn to mobile devices to search, Marketers without mobile and local strategies will miss key opportunities to connect with their audience.
On June 9th, Seer is hosting Are you a MoLo SlowMo? Get Mobile & Local Right. Featuring Cindy Krum (who literally wrote the book on Mobile Marketing), John Shehata, and Cori Shirk, Get Mobile & Local Right will discuss:
- How to create empathy with users through Mobile user experiences
- Advanced Mobile SEO & Google AMP, tactics & strategies
- How to use local search to get in front of customers on-the-go
- How to optimize your content for mobile users across multiple devices
- How to create effective local content that converts
- How your marketing team can prepare for ever-changing mobile & local trends
When: Thursday, June 9th, 2016
Time: 2:00PM - 5:30PM - Networking event immediately following
Where: Seer Interactive "Search Perch"
Speakers: Cindy Krum, Cori Shirk, John Shehata
Cost: $35 in-person - ALL proceeds go to the charities of our speakers
Cindy Krum - CEO & Founder of MobileMoxie
Cindy Krum is the CEO and Founder of MobileMoxie, where she has been doing mobile marketing long before the iPhone even existed (you remember WAP browsers, right?). Known for her unmistakable firey red hair and technical expertise, Cindy is a thought leader in the search industry and the author of Mobile Marketing: Finding Your Customers No Matter Where They Are, which gets 4.5 stars on Amazon. When she’s not traveling to conferences around the world or advising clients on mobile SEO, responsive design, mobile site migrations, and site-speed optimization, Cindy can be curled up on a couch with her cats, and a good audio book!
Cori Shirk - Senior SEO Manager - Seer Interactive
Cori works with clients to craft and drive SEO strategies that support their companies’ overall business goals. In addition to managing and executing more traditional SEO efforts, Cori specializes in local search optimization for single location and enterprise clients. Cori holds a degree in music from Ithaca College where she also minored in communication management and design in the Park School of Communications. When she’s not sitting in front of a computer, Cori spends her free time going to concerts, cheering for Philly sports teams, and checking out local craft breweries.
John Shehata - VP, SEO - Condé Nast
John Shehata is a Search Engine Marketing Strategist with broad experience in Editorial, Technical SEO and Social Media. Currently the Vice President of SEO at Condé Nast, John has more than 14 years’ experience in Search Engine Marketing, and 8 years in Social Media Marketing working for top national brands and fortune 500 companies for over 14 years.
John has built many search and social teams, started in-house agencies, and has developed various in-house search tools. He has contributed to Moz Annual Ranking Factors and Local U/Get Listed Local Ranking Factors and has a strong technical knowledge, development background, e-commerce SEO and is a power Web Analytics user.
Prior to joining Condé Nast, John lead the SEO and social media online strategies for ABC News, ABC TV and Disney Channels.
In his long career focusing on editorial SEO, John has trained many writers, bloggers, journalists and editors on Search Engine Optimization and how to write news while keeping SEO top of mind.