As the saying goes, “It’s better to be looked over than overlooked.” With so many brands competing for a slice of attention online, marketers need to know how to capture their audience’s hearts -- and keep ‘em. There is no magic formula -- just a mix of creativity, an eye on audience engagement, and a data-driven approach to pushing your brand to the forefront.
On August 11, Seer Interactive will host Connect, Convert, & Quantify: Using PR, CRO, and Analytics to Drive Conversions. The event will feature PR pro Lexi Mills; conversion optimization mastermind (and co-founder of Unbounce), Oli Gardner; and Sayf Sharif, Seer’s Director of Analytics. They’ll help you to understand:
- How to use public relations to build your brand
- What brand recognition means for your SEO efforts
- How to leverage “Real Company Sh%t” to drive SEO
- Using CRO to transform traffic into conversions
- How to use Analytics to support outreach efforts
- Taking Analytics data and using it to optimize conversions
Details
When: Thursday, August 11, 2016
Time: 2-5:30pm Drinks and networking afterward at the PSL BBQ (code SEER gets you $5.00 off registration!)
Where: Seer Interactive "Search Perch"
Speakers: Lexi Mills, Oli Gardner, and Sayf Sharif
Cost: $35.00 - All proceeds go to our speakers’ charities of choice
Our Speakers
Lexi Mills - Managing Director North America - ManyMinds
Lexi Mills is a multi-award winning digital marketing expert,with a focus on integrating PR and SEO at both a strategic and tactical level. She combines technical search algorithm knowledge and psychology to create data-driven measurable communications strategies that maximise influence on human behaviour.
Lexi has been part of core teams responsible for the fast business growth of clients and agencies for over eight years, specifically within the e-commerce, fundraising, music and technology sector. Working with start-ups, SMEs and big brands across the US, UK, Europe and African markets in both the B2B and B2C environment. She is currently a Managing Director at Manyminds Digital designing, training, executing and consulting on integrated external and internal communications.
Oli Gardner - Cofounder, Unbounce
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike.
Sayf Sharif - Director of Analytics, Seer Interactive
As the Director of Analytics at Seer Interactive, Sayf Sharif, specializes in Digital Marketing and Google Analytics, helping organizations get the most out of their marketing dollars using data driven strategy. Whether it's email marketing, content, paid ads, A/B testing, what interests him most is helping clients make it better.
