Are you a "MoLo SlowMo"? Getting Mobile & Local Right
Take a guess at what percentage of the word Wedding Dress is searched for on mobile. Would you be surprised if we told you last month it was 70%? We were. It seems every year we're told that it's the year of mobile, but what impact do mobile searches have on local searches?
When building out a strategy, are you considering the implications of having a computer in your hand that has a phone and GPS? Have you ever done a "Near me" search? ATM Near Me, Pizza Near me, Gas Station Near Me? Those searches weren't done in 2011, but with more than 50% of search query traffic coming from a mobile devices, smart phones are changing the intent of our searches.
If you're looking to develop new strategies that keep up with these trends or if you just want to brush up on the latest and greatest tactics in mobile and local, then this is a must attend event.
Topics Covered:
- Cindy Krum - Creating empathy with users through Mobile UX
- John Shehata - Advanced Mobile SEO & Google AMP: Tactics and Strategies
- Cori Shirk - How businesses can use local search tactics to get in front of customers on-the-go
Don't get left behind with Mobile & Local, RSVP today!
Details
When: Thursday, June 9th, 2016
Time: 11:00AM - 2:30PM
Where: Seer Interactive - San Diego
Speakers: Cindy Krum, Cori Shirk, John Shehata
Our Speakers
Cindy Krum - CEO & Founder of MobileMoxie
Cindy Krum is the CEO and Founder of MobileMoxie, where she has been doing mobile marketing long before the iPhone even existed (you remember WAP browsers, right?). Known for her unmistakable firey red hair and technical expertise, Cindy is a thought leader in the search industry and the author of Mobile Marketing: Finding Your Customers No Matter Where They Are, which gets 4.5 stars on Amazon. When she’s not traveling to conferences around the world or advising clients on mobile SEO, responsive design, mobile site migrations, and site-speed optimization, Cindy can be curled up on a couch with her cats, and a good audio book!
Cori Shirk - Senior SEO Manager - Seer Interactive
Cori works with clients to craft and drive SEO strategies that support their companies’ overall business goals. In addition to managing and executing more traditional SEO efforts, Cori specializes in local search optimization for single location and enterprise clients. Cori holds a degree in music from Ithaca College where she also minored in communication management and design in the Park School of Communications. When she’s not sitting in front of a computer, Cori spends her free time going to concerts, cheering for Philly sports teams, and checking out local craft breweries.
John Shehata - VP, SEO - Condé Nast
John Shehata is a Search Engine Marketing Strategist with broad experience in Editorial, Technical SEO and Social Media. Currently the Vice President of SEO at Condé Nast, John has more than 14 years’ experience in Search Engine Marketing, and 8 years in Social Media Marketing working for top national brands and fortune 500 companies for over 14 years.
John has built many search and social teams, started in-house agencies, and has developed various in-house search tools. He has contributed to Moz Annual Ranking Factors and Local U/Get Listed Local Ranking Factors and has a strong technical knowledge, development background, e-commerce SEO and is a power Web Analytics user.
Prior to joining Condé Nast, John lead the SEO and social media online strategies for ABC News, ABC TV and Disney Channels.
In his long career focusing on editorial SEO, John has trained many writers, bloggers, journalists and editors on Search Engine Optimization and how to write news while keeping SEO top of mind.
