About Paid Search in 2016, You Ready?
Are you interested in learning about hottest PPC trends in 2016? Or are you curious about the latest & greatest product release from Google and Bing and how they might impact marketing strategies? If so, then you're in luck! Seer is bringing some of the biggest names in search together for one unforgettable afternoon. Hear Wordsteam's Larry Kim discuss quick hitting tips on social media PPC, Google's Roman Gancberg talk about mobile search trends, Bing's John Gagnon review some psychographic tests he has been running and our very own Audrey Bloemer, will show you how to structure A/B tests to get more from your current paid search budget.
You’ll learn about integrating paid search within social media, hear first hand from panelists about tests they are running (both the good and the bad so you can duplicate our wins and learn from our failures) plus quick tips you can implement today to set you up for success in 2016. Come for the content, stay for the intimate setting and unmatched views from our new event space!
When: March 31, 2016 - 2:30PM est - 6:30PM est
Location: Seer's New Event Space - 1033 N 2nd St. Philadelphia, PA 19123
Speakers: Larry Kim, John Gagnon, Roman Gancberg, & Audrey Bloemer
Cost: $35 in-person - ALL proceeds go to charities of our speakers
Our Speakers
Larry Kim - Founder of Wordstream
Larry Kim is the founder of WordStream, a leading search marketing software and services provider based in Boston, managing approximately a half-Billion in annual ad spend across over ten thousand customers. He regularly shares his advice and insight with over a million visitors a month at his WordStream Blog and is a top contributor for leading industry publications including Inc. Magazine, Social Media Examiner, Search Engine Land and many others.
Larry is has spoken at or keynoted numerous industry events including INBOUND, SearchLove, PPC Hero Conference, ClickZ, Marketing Festival, SEMPDX, SLCSEM and many others. He was recently named "Most Influential PPC Expert" for 2015, 2014 and 2013 by the PPC Hero Blog, and won Top Search Marketing Awards for 2015 from the US Search Awards and Search Engine Land.
John Gagnon - Bing Ads Evangelist at Microsoft
John Gagnon is a Bing Ads Evangelist at Microsoft. He has worked for both Bing Ads and Google AdWords, helping businesses grow by making smart decisions [data driven balanced with real observations]. John has built and hired an in-house digital marketing team. He is a passionate Online Advertising and Search Marketing Professional with deep experience in customer acquisition, business planning, search campaign management, display and media buying strategy. Telling stories derived from insights, distilled from data, John has had the privilege of delivering 80+ speaking engagements at online marketing conferences like Search Engine Strategies, Search MarketingExpo, TechMarketing 360, PubCon, SearchFest and many others across the world. Additionally,he is a regular contributor to Search Engine Watch, ClickZ as well Huffington Post Small Business.
Roman Gancberg - Mobile Specialist at Google
Roman Gancberg is a Mobile Specialist at Google based in NYC. He comes from Argentina, where he lead the Product Specialist team for the Latin-American market.
Prior Google, he started his career in advertising working for Unilever and holds a major degree in Business Economics.
Audrey Bloemer- Senior PPC Manager at Seer
At Seer, Audrey works directly with clients to develop PPC goals, tactical and creative strategies, as well as execution and optimizations. She love digging into the data and identifying account trends while exploring the newest betas. Prior to Seer, Audrey worked for a small digital agency out of Brooklyn with a focus on Affiliate Marketing, overseeing affiliate programs of all clients. Audrey graduated from the University of Delaware with a B.S. in Marketing and Finance.
